If you're an Amazon seller, few things are more frustrating than discovering a hijacker on your listing. It can destroy your brand credibility, eat into your profits, and ruin the customer experience you've worked hard to create. Whether you're dealing with Amazon FBM hijackers or unauthorized FBA sellers, the threat is real—and growing. This guide will walk you through how to remove Amazon FBA hijackers, spot the signs early, and take immediate action to protect your store.
What Is an Amazon Hijacker?
An Amazon hijacker is a third-party seller who lists their own version of your product—often counterfeit or lower quality—on your branded ASIN. They "hijack" your Buy Box by offering the product at a lower price, frequently using FBM (Fulfilled by Merchant) instead of FBA. Not only can this cost you sales, but it also puts your account health at risk if buyers report poor experiences.
Signs Your Listing Has Been Hijacked
Before you can take action, you need to confirm a hijacker is present. Here are a few telltale signs:
You're no longer winning the Buy Box despite competitive pricing.
There are unfamiliar sellers listed under your product.
You’re getting customer complaints or negative reviews that don’t match your product quality.
If you're noticing these red flags, it's time to act fast.
Why You Need to Remove Amazon Hijacker Immediately
Allowing hijackers to linger on your listings can do lasting damage. Here’s why immediate Amazon hijacker removal is critical:
Brand damage: Counterfeit or poor-quality items sold under your name lead to negative reviews and customer mistrust.
Loss of sales: Hijackers often undercut your price, leading to fewer sales and potential Buy Box loss.
Account health risk: Amazon may penalize you for order issues caused by someone else.
How To Remove Amazon FBA Hijackers Step-by-Step
Fortunately, there are ways to fight back. Here's a step-by-step strategy you can follow:
1. Confirm Brand Ownership
Make sure your brand is registered with Amazon Brand Registry. This gives you more control over your listings and access to powerful tools for enforcement.
2. Monitor Listings Regularly
Use software or services that can alert you whenever a new seller appears on your listing. Tools like SellerPickle can help you stay on top of this automatically.
3. Buy the Hijacker’s Product
Purchase the hijacker’s version of your product to confirm it’s not the same item you're selling. Document everything, including packaging, product differences, and the order invoice.
4. Send a Cease and Desist Letter
Contact the hijacker directly through Amazon’s messaging system. Politely—but firmly—demand they remove their offer or face legal action. Include your brand registration number and any proof of trademark.
5. Report to Amazon
If they don’t back down, file a complaint through Amazon’s infringement reporting tool. Use your evidence to prove the listing is unauthorized and violates Amazon’s policies.
Handling Amazon FBM Hijackers
FBM sellers can be especially sneaky, often shipping from overseas with little quality control. While FBA hijackers may be easier to monitor, Amazon FBM hijackers can fly under the radar longer.
To deal with them:
Always prioritize Brand Registry.
Report inaccurate or misleading product descriptions.
Escalate to Amazon with detailed evidence if your cease and desist efforts fail.
Why Use SellerPickle for Amazon Hijacker Removal
Manually dealing with hijackers is time-consuming and stressful. That’s where SellerPickle comes in.
SellerPickle offers intelligent monitoring and fast alert systems that help you:
Instantly detect hijackers.
Automate cease and desist notices.
Collect documentation for rapid Amazon enforcement.
By streamlining the Amazon hijacker removal process, SellerPickle gives you back time and peace of mind—so you can focus on growing your business, not fighting imposters.
Final Thoughts
No one wants to spend time chasing down counterfeiters—but ignoring hijackers is far worse. With a solid action plan and tools like SellerPickle, you can take back control of your listings, safeguard your brand, and stop bad actors in their tracks.
If you're serious about defending your Amazon store, now’s the time to act. You need to remove Amazon hijacker threats as soon as they appear—and with the right tools and approach, you’ll always stay one step ahead.
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