On Amazon, maintaining a consistent brand name across all listings is crucial during the exciting rebranding process for businesses. Amazon provides a simple process for sellers to update their branding if they need to change the brand name on an Amazon listing. Below is a brief overview of effectively managing the Amazon rebranding process.

Initiate a Case in Seller Central: To begin the process of how to change brand name on Amazon listing, log into your Seller Central account and open a support case. Explicitly articulate your desire to modify the brand name on the Amazon listing, and provide the ASINs that will be impacted.

Provide Necessary Documents: Amazon usually requires evidence of brand ownership, like a trademark certificate. Make sure to provide accurate documentation, as it’s crucial to proceed with the Amazon change brand name request.

Make changes to your listings: Once approved, you’ll need to manually edit the brand name on your product listings. Double-check each listing to ensure that the change brand name on Amazon listing is correctly applied.

By adhering to these procedures, you can effectively handle your brand revisions and uphold a unified appearance on Amazon.